For this specialised tradesman working in the St Malo region, we did a complete overhaul of their visual identity. The clients wanted to have a ‘high end’ logo, which we achieved by mixing midnight blue with golden hues, as well as by choosing a no-frills, Sans Serif typeface. The two squares represent the structure of a building (private or public) and it is easy to make out the roof with the superposition of a triangular form. The objective here was to highlight the particular sector this tradesman specialises in by underlining the shape in gold. The logo is featured on business cards, email signature, and site signage as well as on their website.