Ween Hub is a foundation that assists high-level sportsmen and women in anticipating a career change and supports them before and after it. For this project, collaborating closely with the founder, we created the graphic charter in its entirety. To do that, we took the emblematic colours of the Olympics (all the while modernising them) and tried to evoke immediately the sports environment. The speech bubbles represent the exchange, which is very raison d’être of the foundation.

The logo will be featured on print media (business card, letter-headed paper) and digital media (email signature, the keynote presentation model and social media visuals).